Private Lipstick, a color-changing lipstick that morphs into each woman's personal shade, is the first of its kind to transform a single shade of lipstick into an endless variety of hues. Now DuWop offers two new shades of pretty in this collection! Private Petal, a rosy, pastel pink that enhances your natural lip color to its sweetest shade of pink. Private Blonde, a chic, peachy-nude shade, will make you feel like a Hollywood blonde bombshell regardless of your hair color!


Private Lipstick’s proprietary formula includes a blend of three naturally derived pigments - annatto, hibiscus, and henna - and technology that adapts to suit each individual's skin tone. Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain. Additional hydrating ingredients such as beeswax, caster oil and Vitamin E keep the lip color lightweight and emollient. This silky lipstick goes on smooth, and the rich pigment changes within five minutes to leave behind the ultimate perfect shade.