Each Private Lipstick’s proprietary formula includes a blend of three naturally derived pigments – annatto, hibiscus, and henna – and the technology behind the classic “mood lipsticks” of the seventies to provide vibrant shades that adapt to suit each individual’s coloring. Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain. Additional hydrating ingredients such as beeswax, caster oil and Vitamin E keep the lip color lightweight and emollient.