These lipsticks are it! Purplle's Always- On Matte Liquid Lipsticks are extraordinarily creamy and packed with rich pigment that's nearly weightless. Its cloud-like texture is so comfortable that it feels like you're wearing nothing at all. Plus, the staying power of these lippies are straight-up: strong thanks to the Crossed Linked Silicon, which boosts the long-lasting performance and helps deliver a solid colour. The liquid colours dry down to an immovable matte giving you bright, beautiful lips. All you need is one coat to get the job done.